la Croix a new identity rebrand
The objective was to re-brand a food related business into a comprehensive visual identity and communicate its values. I chose to re-brand La Croix. It is a-long standing American sparkling water producer, founded by G. Heileman Brewing Company in La Crosse, Wisconsin in 1981. La Croix was one of the first “anti-Perrier” brands trying to appeal to sparkling water consumers who were put off by Perrier’s “snobbish positioning”. La Croix imagined itself as an ”all occasion” beverage.